Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a
particularly high priority for the management of the Munkholm Consult A/S. The use of the Internet
pages of the Munkholm Consult A/S is possible without any indication of personal data; however, if a
data subject wants to use special enterprise services via our website, processing of personal data
could become necessary. If the processing of personal data is necessary and there is no statutory
basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of
a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in
accordance with the country-specific data protection regulations applicable to the Munkholm
Consult A/S. By means of this data protection declaration, our enterprise would like to inform the
general public of the nature, scope, and purpose of the personal data we collect, use and process.
Furthermore, data subjects are informed, by means of this data protection declaration, of the rights
to which they are entitled.
As the controller, the Munkholm Consult A/S has implemented numerous technical and
organizational measures to ensure the most complete protection of personal data processed through
this website. However, Internet-based data transmissions may in principle have security gaps, so
absolute protection may not be guaranteed. For this reason, every data subject is free to transfer
personal data to us via alternative means, e.g. by telephone.
1. Definitions
The data protection declaration of the Munkholm Consult A/S is based on the terms used by the
European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data
protection declaration should be legible and understandable for the general public, as well as our
customers and business partners. To ensure this, we would like to first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (“data
subject”). An identifiable natural person is one who can be identified, directly or indirectly, in
particular by reference to an identifier such as a name, an identification number, location data, an
online identifier or to one or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity of that natural person.
b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed by the
controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of
personal data, whether or not by automated means, such as collection, recording, organisation,
structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission,
dissemination or otherwise making available, alignment or combination, restriction, erasure or
destruction.
d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their
processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal
data to evaluate certain personal aspects relating to a natural person, in particular to analyse or
predict aspects concerning that natural person’s performance at work, economic situation, health,
personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no
longer be attributed to a specific data subject without the use of additional information, provided
that such additional information is kept separately and is subject to technical and organisational
measures to ensure that the personal data are not attributed to an identified or identifiable natural
person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority,
agency or other body which, alone or jointly with others, determines the purposes and means of the
processing of personal data; where the purposes and means of such processing are determined by
Union or Member State law, the controller or the specific criteria for its nomination may be provided
for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes
personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal
data are disclosed, whether a third party or not. However, public authorities which may receive
personal data in the framework of a particular inquiry in accordance with Union or Member State law
shall not be regarded as recipients; the processing of those data by those public authorities shall be
in compliance with the applicable data protection rules according to the purposes of the processing.
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject,
controller, processor and persons who, under the direct authority of the controller or processor, are
authorised to process personal data.
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the
data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies
agreement to the processing of personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection
laws applicable in Member states of the European Union and other provisions related to data
protection is:

Munkholm Consult A/S
Myhlenbergvej 62
9510 Arden
Dänemark
Phone: +4560152480
Email: cm@munkholmconsult.dk
Website: www.munkholmconsult.dk
3. Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is:
Christian Munkholm
Munkholm Consult A/S
Myhlenbergvej 62
9510 Arden
Dänemark
Phone: +4560152480
Email: cm@munkholmconsult.dk
Website: www.munkholmconsult.dk
Any data subject may, at any time, contact our Data Protection Officer directly with all questions and
suggestions concerning data protection.
4. Collection of general data and information
The website of the Munkholm Consult A/S collects a series of general data and information when a
data subject or automated system calls up the website. This general data and information are stored
in the server log files. Collected may be (1) the browser types and versions used, (2) the operating
system used by the accessing system, (3) the website from which an accessing system reaches our
website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet
site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing
system, and (8) any other similar data and information that may be used in the event of attacks on
our information technology systems.
When using these general data and information, the Munkholm Consult A/S does not draw any
conclusions about the data subject. Rather, this information is needed to (1) deliver the content of
our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure
the long-term viability of our information technology systems and website technology, and (4)
provide law enforcement authorities with the information necessary for criminal prosecution in case
of a cyber-attack. Therefore, the Munkholm Consult A/S analyzes anonymously collected data and
information statistically, with the aim of increasing the data protection and data security of our
enterprise, and to ensure an optimal level of protection for the personal data we process. The
anonymous data of the server log files are stored separately from all personal data provided by a
data subject.

5. Contact possibility via the website
The website of the Munkholm Consult A/S contains information that enables a quick electronic
contact to our enterprise, as well as direct communication with us, which also includes a general
address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by
e-mail or via a contact form, the personal data transmitted by the data subject are automatically
stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller
are stored for the purpose of processing or contacting the data subject. There is no transfer of this
personal data to third parties.
6. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period
necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or
other legislators in laws or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator
or another competent legislator expires, the personal data are routinely blocked or erased in
accordance with legal requirements.
7. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the
controller the confirmation as to whether or not personal data concerning him or her are being
processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any
time, contact any employee of the controller.
b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the
controller free information about his or her personal data stored at any time and a copy of this
information. Furthermore, the European directives and regulations grant the data subject access to
the following information:
the purposes of the processing;
the categories of personal data concerned;
the recipients or categories of recipients to whom the personal data have been or will be disclosed,
in particular recipients in third countries or international organisations;
where possible, the envisaged period for which the personal data will be stored, or, if not possible,
the criteria used to determine that period;
the existence of the right to request from the controller rectification or erasure of personal data, or
restriction of processing of personal data concerning the data subject, or to object to such
processing;
the existence of the right to lodge a complaint with a supervisory authority;
where the personal data are not collected from the data subject, any available information as to their
source;

the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of
the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the
significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data
are transferred to a third country or to an international organisation. Where this is the case, the data
subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any
employee of the controller.
c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the
controller without undue delay the rectification of inaccurate personal data concerning him or her.
Taking into account the purposes of the processing, the data subject shall have the right to have
incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any
employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the
controller the erasure of personal data concerning him or her without undue delay, and the
controller shall have the obligation to erase personal data without undue delay where one of the
following grounds applies, as long as the processing is not necessary:
The personal data are no longer necessary in relation to the purposes for which they were collected
or otherwise processed.
The data subject withdraws consent to which the processing is based according to point (a) of Article
6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground
for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no
overriding legitimate grounds for the processing, or the data subject objects to the processing
pursuant to Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State
law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred
to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of
personal data stored by the Munkholm Consult A/S, he or she may, at any time, contact any
employee of the controller. An employee of Munkholm Consult A/S shall promptly ensure that the
erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase
the personal data, the controller, taking account of available technology and the cost of
implementation, shall take reasonable steps, including technical measures, to inform other
controllers processing the personal data that the data subject has requested erasure by such

controllers of any links to, or copy or replication of, those personal data, as far as processing is not
required. An employees of the Munkholm Consult A/S will arrange the necessary measures in
individual cases.
e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the
controller restriction of processing where one of the following applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the
controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and
requests instead the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are
required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction
of the processing of personal data stored by the Munkholm Consult A/S, he or she may at any time
contact any employee of the controller. The employee of the Munkholm Consult A/S will arrange the
restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by the European legislator, to receive the personal
data concerning him or her, which was provided to a controller, in a structured, commonly used and
machine-readable format. He or she shall have the right to transmit those data to another controller
without hindrance from the controller to which the personal data have been provided, as long as the
processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article
9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the
processing is carried out by automated means, as long as the processing is not necessary for the
performance of a task carried out in the public interest or in the exercise of official authority vested
in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR,
the data subject shall have the right to have personal data transmitted directly from one controller to
another, where technically feasible and when doing so does not adversely affect the rights and
freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any
employee of the Munkholm Consult A/S.
g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds
relating to his or her particular situation, at any time, to processing of personal data concerning him
or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling
based on these provisions.
The Munkholm Consult A/S shall no longer process the personal data in the event of the objection,
unless we can demonstrate compelling legitimate grounds for the processing which override the

interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of
legal claims.
If the Munkholm Consult A/S processes personal data for direct marketing purposes, the data subject
shall have the right to object at any time to processing of personal data concerning him or her for
such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the
data subject objects to the Munkholm Consult A/S to the processing for direct marketing purposes,
the Munkholm Consult A/S will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to
object to processing of personal data concerning him or her by the Munkholm Consult A/S for
scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the
GDPR, unless the processing is necessary for the performance of a task carried out for reasons of
public interest.
In order to exercise the right to object, the data subject may contact any employee of the Munkholm
Consult A/S. In addition, the data subject is free in the context of the use of information society
services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated
means using technical specifications.
h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a
decision based solely on automated processing, including profiling, which produces legal effects
concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is
necessary for entering into, or the performance of, a contract between the data subject and a data
controller, or (2) is not authorised by Union or Member State law to which the controller is subject
and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and
legitimate interests, or (3) is not based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data
subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Munkholm
Consult A/S shall implement suitable measures to safeguard the data subject’s rights and freedoms
and legitimate interests, at least the right to obtain human intervention on the part of the controller,
to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he
or she may, at any time, contact any employee of the Munkholm Consult A/S.
i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her
consent to processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time,
contact any employee of the Munkholm Consult A/S.
8. Data protection provisions about the application and use of Facebook
On this website, the controller has integrated components of the enterprise Facebook. Facebook is a
social network.
A social network is a place for social meetings on the Internet, an online community, which usually
allows users to communicate with each other and interact in a virtual space. A social network may
serve as a platform for the exchange of opinions and experiences, or enable the Internet community

to provide personal or business-related information. Facebook allows social network users to include
the creation of private profiles, upload photos, and network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United
States. If a person lives outside of the United States or Canada, the controller is the Facebook Ireland
Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet website, which is operated by the
controller and into which a Facebook component (Facebook plug-ins) was integrated, the web
browser on the information technology system of the data subject is automatically prompted to
download display of the corresponding Facebook component from Facebook through the Facebook
component. An overview of all the Facebook Plug-ins may be accessed under
https://developers.facebook.com/docs/plugins/. During the course of this technical procedure,
Facebook is made aware of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to
our website by the data subject—and for the entire duration of their stay on our Internet site—which
specific sub-site of our Internet page was visited by the data subject. This information is collected
through the Facebook component and associated with the respective Facebook account of the data
subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g.
the “Like” button, or if the data subject submits a comment, then Facebook matches this information
with the personal Facebook user account of the data subject and stores the personal data.
Facebook always receives, through the Facebook component, information about a visit to our
website by the data subject, whenever the data subject is logged in at the same time on Facebook
during the time of the call-up to our website. This occurs regardless of whether the data subject
clicks on the Facebook component or not. If such a transmission of information to Facebook is not
desirable for the data subject, then he or she may prevent this by logging off from their Facebook
account before a call-up to our website is made.
The data protection guideline published by Facebook, which is available at
https://facebook.com/about/privacy/, provides information about the collection, processing and use
of personal data by Facebook. In addition, it is explained there what setting options Facebook offers
to protect the privacy of the data subject. In addition, different configuration options are made
available to allow the elimination of data transmission to Facebook. These applications may be used
by the data subject to eliminate a data transmission to Facebook.
9. Data protection provisions about the application and use of Google AdSense
On this website, the controller has integrated Google AdSense. Google AdSense is an online service
which allows the placement of advertising on third-party sites. Google AdSense is based on an
algorithm that selects advertisements displayed on third-party sites to match with the content of the
respective third-party site. Google AdSense allows an interest-based targeting of the Internet user,
which is implemented by means of generating individual user profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, United States.
The purpose of Google’s AdSense component is the integration of advertisements on our website.
Google AdSense places a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Alphabet Inc. is enabled to
analyze the use of our website. With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and into which a Google AdSense component is integrated, the

Internet browser on the information technology system of the data subject will automatically submit
data through the Google AdSense component for the purpose of online advertising and the
settlement of commissions to Alphabet Inc. During the course of this technical procedure, the
enterprise Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject,
which serves Alphabet Inc., inter alia, to understand the origin of visitors and clicks and subsequently
create commission settlements.
The data subject may, as stated above, prevent the setting of cookies through our website at any
time by means of a corresponding adjustment of the web browser used and thus permanently deny
the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet
Inc. from setting a cookie on the information technology system of the data subject. Additionally,
cookies already in use by Alphabet Inc. may be deleted at any time via a web browser or other
software programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature
graphic that is embedded in web pages to enable a log file recording and a log file analysis through
which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc.
is able to determine if and when a website was opened by a data subject, and which links were
clicked on by the data subject. Tracking pixels serve, inter alia, to analyze the flow of visitors on a
website.
Through Google AdSense, personal data and information—which also includes the IP address, and is
necessary for the collection and accounting of the displayed advertisements—is transmitted to
Alphabet Inc. in the United States of America. These personal data will be stored and processed in
the United States of America. The Alphabet Inc. may disclose the collected personal data through this
technical procedure to third parties.
Google AdSense is further explained under the following link
https://www.google.com/intl/en/adsense/start/.
10. Data protection provisions about the application and use of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google Remarketing is a
feature of Google AdWords, which allows an enterprise to display advertising to Internet users who
have previously resided on the enterprise’s Internet site. The integration of Google Remarketing
therefore allows an enterprise to create user-based advertising and thus shows relevant
advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre
Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google
Remarketing allows us to display ads on the Google network or on other websites, which are based
on individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Google enables a recognition
of the visitor of our website if he calls up consecutive web pages, which are also a member of the
Google advertising network. With each call-up to an Internet site on which the service has been
integrated by Google Remarketing, the web browser of the data subject identifies automatically with
Google. During the course of this technical procedure, Google receives personal information, such as
the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of
interest relevant advertising.

The cookie is used to store personal information, e.g. the Internet pages visited by the data subject.
Each time we visit our Internet pages, personal data, including the IP address of the Internet access
used by the data subject, is transmitted to Google in the United States of America. These personal
data are stored by Google in the United States of America. Google may pass these personal data
collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any
time by means of a corresponding adjustment of the web browser used and thus permanently deny
the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google
from setting a cookie on the information technology system of the data subject. In addition, cookies
already in use by Google may be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to the interest-based advertising by
Google. For this purpose, the data subject must call up the link to www.google.de/settings/ads and
make the desired settings on each Internet browser used by the data subject.
Further information and the actual data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
11. Data protection provisions about the application and use of Google+

On this website, the controller has integrated the Google+ button as a component. Google+ is a so-
called social network. A social network is a social meeting place on the Internet, an online

community, which usually allows users to communicate with each other and interact in a virtual
space. A social network may serve as a platform for the exchange of opinions and experiences, or
enable the Internet community to provide personal or business-related information. Google+ allows
users of the social network to include the creation of private profiles, upload photos and network
through friend requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA
94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this website, which is operated by the controller
and on which a Google+ button has been integrated, the Internet browser on the information
technology system of the data subject automatically downloads a display of the corresponding
Google+ button of Google through the respective Google+ button component. During the course of
this technical procedure, Google is made aware of what specific sub-page of our website was visited
by the data subject. More detailed information about Google+ is available under
https://developers.google.com/+/.
If the data subject is logged in at the same time to Google+, Google recognizes with each call-up to
our website by the data subject and for the entire duration of his or her stay on our Internet site,
which specific sub-pages of our Internet page were visited by the data subject. This information is
collected through the Google+ button and Google matches this with the respective Google+ account
associated with the data subject.
If the data subject clicks on the Google+ button integrated on our website and thus gives a Google+ 1
recommendation, then Google assigns this information to the personal Google+ user account of the
data subject and stores the personal data. Google stores the Google+ 1 recommendation of the data
subject, making it publicly available in accordance with the terms and conditions accepted by the
data subject in this regard. Subsequently, a Google+ 1 recommendation given by the data subject on
this website together with other personal data, such as the Google+ account name used by the data
subject and the stored photo, is stored and processed on other Google services, such as search-

engine results of the Google search engine, the Google account of the data subject or in other places,
e.g. on Internet pages, or in relation to advertisements. Google is also able to link the visit to this
website with other personal data stored on Google. Google further records this personal information
with the purpose of improving or optimizing the various Google services.
Through the Google+ button, Google receives information that the data subject visited our website, if
the data subject at the time of the call-up to our website is logged in to Google+. This occurs
regardless of whether the data subject clicks or doesn’t click on the Google+ button.
If the data subject does not wish to transmit personal data to Google, he or she may prevent such
transmission by logging out of his Google+ account before calling up our website.
Further information and the data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/. More references from Google about the Google+
1 button may be obtained under https://developers.google.com/+/web/buttons-policy.
12. Data protection provisions about the application and use of Google-AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for
Internet advertising that allows the advertiser to place ads in Google search engine results and the
Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords
with the help of which an ad on Google’s search results only then displayed, when the user utilizes
the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network,
the ads are distributed on relevant web pages using an automatic algorithm, taking into account the
previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View,
CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant
advertising on the websites of third parties and in the search engine results of the search engine
Google and an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information
technology system of the data subject through Google. The definition of cookies is explained above.
A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the
cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g, the
shopping cart from an online shop system, were called up on our website. Through the conversion
cookie, both Google and the controller can understand whether a person who reached an AdWords
ad on our website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to
create visit statistics for our website. These visit statistics are used in order to determine the total
number of users who have been served through AdWords ads to ascertain the success or failure of
each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other
Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data
subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet
access used by the data subject, is transmitted to Google in the United States of America. These
personal data are stored by Google in the United States of America. Google may pass these personal
data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by
means of a corresponding setting of the Internet browser used and thus permanently deny the
setting of cookies. Such a setting of the Internet browser used would also prevent Google from
placing a conversion cookie on the information technology system of the data subject. In addition, a
cookie set by Google AdWords may be deleted at any time via the Internet browser or other
software programs.
The data subject has a possibility of objecting to the interest based advertisement of Google.
Therefore, the data subject must access from each of the browsers in use the link
www.google.de/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
13. Data protection provisions about the application and use of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a
web-based social network that enables users with existing business contacts to connect and to make
new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn.
Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited
websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA
94043, UNITED STATES. For privacy matters outside of the UNITED STATES LinkedIn Ireland, Privacy
Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet
browser on the information technology system of the data subject is automatically prompted to the
download of a display of the corresponding LinkedIn component of LinkedIn. Further information
about the LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During
the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our
website was visited by the data subject.
If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to
our website by the data subject—and for the entire duration of their stay on our Internet site—which
specific sub-page of our Internet page was visited by the data subject. This information is collected
through the LinkedIn component and associated with the respective LinkedIn account of the data
subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then
LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores
the personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited our
website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our
website. This occurs regardless of whether the person clicks on the LinkedIn button or not. If such a
transmission of information to LinkedIn is not desirable for the data subject, then he or she may
prevent this by logging off from their LinkedIn account before a call-up to our website is made.
LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to
unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage
ad settings. LinkedIn also uses affiliates such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen,
Comscore, Eloqua, and Lotame. The setting of such cookies may be denied under
https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for LinkedIn is available

under https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is available under
https://www.linkedin.com/legal/cookie-policy.
14. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent
for a specific processing purpose. If the processing of personal data is necessary for the performance
of a contract to which the data subject is party, as is the case, for example, when processing
operations are necessary for the supply of goods or to provide any other service, the processing is
based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary
for carrying out pre-contractual measures, for example in the case of inquiries concerning our
products or services. Is our company subject to a legal obligation by which processing of personal
data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of
the data subject or of another natural person. This would be the case, for example, if a visitor were
injured in our company and his name, age, health insurance data or other vital information would
have to be passed on to a doctor, hospital or other third party. Then the processing would be based
on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This
legal basis is used for processing operations which are not covered by any of the abovementioned
legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our
company or by a third party, except where such interests are overridden by the interests or
fundamental rights and freedoms of the data subject which require protection of personal data. Such
processing operations are particularly permissible because they have been specifically mentioned by
the European legislator. He considered that a legitimate interest could be assumed if the data subject
is a client of the controller (Recital 47 Sentence 2 GDPR).
15. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to
carry out our business in favor of the well-being of all our employees and the shareholders.
16. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory
retention period. After expiration of that period, the corresponding data is routinely deleted, as long
as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
17. Provision of personal data as statutory or contractual requirement; Requirement necessary to
enter into a contract; Obligation of the data subject to provide the personal data; possible
consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can
also result from contractual provisions (e.g. information on the contractual partner). Sometimes it
may be necessary to conclude a contract that the data subject provides us with personal data, which
must subsequently be processed by us. The data subject is, for example, obliged to provide us with
personal data when our company signs a contract with him or her. The non-provision of the personal
data would have the consequence that the contract with the data subject could not be concluded.
Before personal data is provided by the data subject, the data subject must contact any employee.
The employee clarifies to the data subject whether the provision of the personal data is required by
law or contract or is necessary for the conclusion of the contract, whether there is an obligation to
provide the personal data and the consequences of non-provision of the personal data.
18. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.
This Privacy Policy has been generated by the Privacy Policy Generator of the DGD – Your External
DPO that was developed in cooperation with German Lawyers from WILDE BEUGER SOLMECKE,
Cologne.